LG announces 55-inch OLED HDTV, looks good enough for an Apple Television
January 1, 2012 at 5:35 pm
Various reports throughout the year claimed LG is providing the television behind the Apple HDTV. However, nothing conclusive has surfaced.
As far as the big display makers are concerned, Apple’s relationship with LG is probably the strongest. LG makes iPod Touch and iPhone Retina Displays, some iPad displays, and Apple secured a $500 million dollar investment in LG displays in 2009. The net investment was a temporary exclusive on panels for the 27-inch display that Apple’s iMacs and Thunderbolt Displays now use. Sony also makes OLEDs, but it does not have a strong relationship with Apple – at least as far as displays are concerned. The other big OLED maker is Samsung, and it is currently tangled with Apple in patent disputes.
With that said, look at the things that will be shown at the Consumer Electronic show. They have a 4 mm bezel -that is half the thickness of an iPhone 4S- and weighs in at a paltry 16.5-pounds. In addition, things like “1,000 times faster than LED/LCD displays” and “infinite contrast ratio” makes this sound like one of the best displays of 2012.
(Full sized images and the press release are below.):
WORLD’S LARGEST OLED TV FROM LG OFFERS MORE REALISTIC COLORS, BRIGHTER PICTURE, FASTER SPEED
LG Unveils Much Anticipated 55-inch OLED TV for First Time at CES 2012
SEOUL, Jan. 2, 2012 – LG Electronics (LG) will present the future of TV technology at the Consumer Electronics Show (CES) in Las Vegas with the unveiling of the world’s largest OLED TV with a display size of 55 inches. By incorporating the company’s 4-Color Pixels and Color Refiner features with LG Display’s advanced OLED (organic light-emitting diode) panels, LG OLED TV generates the most natural colors of any TV set at a much lower price point than could have been achieved using the standard manufacturing process.
“Working closely with LG Display, we have a product which not only delivers on all the advantages of OLED over LCD but at a significantly lower cost than what could be achieved using existing OLED manufacturing technologies,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace.”
What sets LG’s TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent. The 4-Color Pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers. Color Refiner ensures consistency in colors from a wider viewing angle via an LG algorithm which improves and refines hues and tones. This is in contrast to other OLED TVs which often exhibit drastic changes in hues from different viewing angles and abnormal color gamut.
Boasting an infinite contrast ratio, LG’s OLED TV exhibits vivid colors and the smallest details regardless of the overall luminance of the on-screen image. In turn, colors and details throughout an entire image are preserved with utmost clarity and sharpness, even when displaying scenes with dark lighting. Such color capabilities are technically impossible with LED and LCD display panels. And at 1,000 times faster than LED/LCD displays, LG’s OLED TV shows crystal clear motion without any blurring or bleeding.
And LG’s OLED TV is as aesthetically pleasing as it is technologically sophisticated. LG’s Slim and Narrow Bezel design gives the TV a sleek, minimal look and at only 4 mm thin and a mere 7.5 kg, LG’s OLED TV practically blends into the wall.
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You're really grasping at straws relating this to Apple and a possible Apple TV set (which I am fairly confident in saying will NOT happen unless we have some major paradigm shift in how we make TV's). Everything you people want is easily done with the existing Apple TV set top box, it's just a software update away. The problem isn't the TV, it's the content and how you get it on there and interact with finding it and so on. I wish these rumours would just go away, they're ridiculous and make no financial (or logical) sense.I hope Apple saves its savvy for a good (first?) 4k 'tv'. Not yestertech 1080anything.The set is downright gorgeous.But if LG was really making the hardware for Apple's first ever HDTV I don't see how Apple would allow LG to release a set that looks similar to what they may be releasing. Sure the software under the hood will make all the difference but if this set is already out there wouldn't be anything aesthetically different about this set and Apple's set.
Then again, my guess is all the manufacturers are working on bezel-less displays.
i want one of those! the GIRL THAT IS HAHAHAHA!my mba is thin but doesn't flex/break. Why wouldn't that be possible with the tv?You can't break OLED screens. You can drop it and nothing would happen. That's why the military uses it.So now we have this ridiculous rumor mill concern Steve Jobs saying he has solved the TV for the masses. Now any possible copartners product could be envisioned as "AppleTV" solution.We all know that Apple while very good at some things is not good at everything. They are the masters of creating a artistic somewhat expensive computer or smart device, but that is focused on that niche. The chief problem with tackling the home video market is that USA customers are used to a subscription model and just need whats good enough to interest them. No matter how impressive a HDTV is with a iOS interface as a possibility, consumers don't want that, they just want to turn on a box and watch one of the many networks that offers content. The box preferably should be cheap, very cheap. This means that Apple would have to compete with every other means of which consumers watch live shows and sporting events. So how are they going to pull that off?
Man, they really could not have used worse pictures to show this thing off.No mention of price. I read elsewhere that this set costs in excess of 5K. Just a bit out of most peoples price range.I don't see Apple doing their own TV. They might, but I just don't see it.I do see them partnering with someone like LG though to make an LG flatscreen "powered by Apple iOS". These sets would be sold through LG's current retail channels as well as directly from Apple. Let LG do what they do best and Apple can do what it does best all the while leveraging not only LG's expertise and existing patent portfolios but also their retail capabilities.
Oh and that 55 inch set is gorgeous!
I won't trust OLEDs until they fix the lifespan issues on blue pixels.As much as I like to have this TV, I don't feel safe with it. A TV that big but is only 4mm thick... would be extremely breakable. I'm afraid it'll shatter before it even makes it into my living room. Will this be 2mm gorilla glass on both sides? Where will all the TV components be? How about inputs?Post a new comment
Comments by IntenseDebate
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This would be awesome.
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